Modern HR, built for today’s businesses—flexible, innovative, and future-ready.
I’ve been there – I’ve spent my career helping businesses grow from start-ups to corporate giants. I’ve seen what works and what doesn’t, and now I provide flexible, on-demand & tailored HR support to help your business scale, without the need for a full-time hire.
Trusted by
I'm Aamna,
Founder of PocketHR,
based in Toronto.
I started PocketHR because, let's face it, traditional HR is stuck in the past. I've been in the trenches of companies where HR felt more like a bureaucratic hurdle than a support system. It's frustrating to see leaders and employees alike struggling with outdated practices that just don't cut it anymore.
Over the years, I've partnered with founders & leaders who are chasing big dreams and building something meaningful. But time and again, I've seen how HR gets sidelined, especially in those crucial early stages. That's where PocketHR steps in.
We're here to revolutionize HR—making it modern, agile, and genuinely supportive for both leadership and employees. Think of us as your go-to for building strong, scalable people foundations that are affordable, tailored, and aligned with what your business truly needs. With a trusted network of consultants specializing in HR, recruitment, legal, compliance, payroll & benefits we're ready to help you scale efficiently and set your team up for long-term success.
At PocketHR, we're not just updating HR—we're transforming it to better serve both leadership and teams, paving the way for sustainable growth and success.
Work with us.
Running a business is hard enough without figuring out HR, too. We plug into your team, take people stuff off your plate, and help you build smarter systems — so you can get back to what you do best.
What do you offer? Our core offerings include: 1. Fractional HR Consultancy From org design and policies to employee relations and culture-building—we cover everything and all things HR. Think of us as your on-demand People Partner. 2. Fractional Recruitment Support We manage your end-to-end hiring process. We'll work directly in your ATS, act as an extension of your team, and recruit on your behalf to find the right talent—fast. 3. Operations Support Need help with legal compliance, payroll setup, or benefits administration? We’ve got you. We also streamline onboarding, implement HR tech, and improve the systems that power your business.
Who do you work with? We partner with growing businesses, startups, and nonprofits — especially those without a full People or Talent team in place. Whether you're hiring your first employees or scaling fast, we’ll help you get the right systems, processes, and support in place.
What do you charge and how does your model work? We offer flexible monthly retainers based on your needs — typically fractional support (e.g. up to 20 hours per week). This gives you access to senior-level HR and Talent expertise without the cost of a full-time hire. We also take on project-based work when it makes sense (think: audits, playbooks, system setups).
Do you work remotely or in-office? We primarily work remotely and support clients across North America. That said, if you're based in Toronto, we’re happy to accommodate in-office visits. We're timezone-aligned, async-friendly, and flexible to how your team works best.
What consultants do you partner with? We collaborate with a trusted network of experts — including benefits brokers, leadership coaches, lawyers, technical recruiters, and more. If we can’t support it directly, we’ll connect you with someone great who can.
Frank Gu, Director of Engineering @ Voiceflow
"I worked with Aamna previously to expand my Engineering team from 10 -> 30 people. She played a pivotal role in creating the hiring framework for Voiceflow and established a healthy work environment to retain the talent"
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Mark Rubinstein, CEO @ Hope Air
"Ever started to work with someone and then wondered - "How in the world did we ever function without you?' That is how I feel about "AA" Aamna Coskun and her work with Hope Air. Helping us power our social impact that thrives on collaboration, creativity & commitment"
Adrianne Yiu, Founder @ Adrianne Yiu Coaching
"Aamna's work ethic, growth mindset, and ability to challenge the status quo is what sets herapart. I witnessed this firsthand through her consistent desire to cultivate an equitable workplace for all to thrive"
In their words.
© PocketHR Inc.