Modern HR, built for today’s businesses—flexible, innovative, and future-ready.
I’ve been there. I’ve spent my career helping businesses grow from start-ups to corporate giants. I’ve seen what works and what doesn’t, and now I provide flexible, on-demand & tailored HR support to help your business scale, without the need for a full-time hire.
Trusted by ↓
I'm Aamna,
Founder of PocketHR,
based in Toronto.
I started PocketHR because traditional HR just wasn’t cutting it.
I’ve worked inside companies where HR felt more like red tape than real support. It was slow, reactive, and out of sync with how modern businesses operate. That didn’t sit right with me.
So I built PocketHR, a modern HR partner for growing teams that want to do things differently.
We work with founders and leaders chasing big ideas, helping them build people systems that actually work from day one. No bloated teams. No outdated playbooks. Just smart, scalable HR support that grows with your business.
Our trusted network covers HR, recruitment, legal, payroll, and benefits—ready to jump in when you need us. Whether you're hiring your first employee or building your people infrastructure, we’ve got your back.
At PocketHR, we’re not just updating HR. We’re rewriting it.
Our Services.
Fractional HR
Best for teams who need consistent HR leadership without committing to a full-time role.
We operate as a true extension of your team, not a vendor on the sidelines. This is ongoing, hands-on support for everything that comes up as your business grows. From employee questions and manager coaching to ad-hoc projects, recruitment support, and “can you help with this?” moments.
Up to 20 hours per week of flexible, embedded support that adapts to what your team actually needs in real time. Think on-call Head of People who knows your context, your people, and your priorities.
Founder and Team Support
Available for founders and internal team members who need a sounding board, guidance, and practical support in real situation
Scaling is messy. Leadership can be isolating. This offering focuses on 1:1 coaching and support for founders and internal leaders navigating growth, people challenges, and decision fatigue.
We support communication challenges, feedback conversations, role clarity, leadership confidence, and the emotional side of managing people that no one really trains you for.
People Ops Foundation
Best for early-stage or scaling teams who need a strong people foundation fast.
This is for companies that need their people basics set up properly. We design and deliver one-time or scoped projects that create clarity and structure across your team.
This can include employee handbooks, policies, onboarding and orientation programs, performance frameworks, or setting up your HR tools the right way from day one.
You walk away with documented processes, compliant foundations, and systems your team can actually use.
Fractional Recruitment
Best for teams hiring consistently who want a faster, smarter + more sustainable approach to recruiting.
We act as an extension of your recruitment function, not a traditional agency. Up to 20 hours per week, embedded directly into your tools, processes, and hiring workflows. We handle sourcing, screening + coordination inside your ATS so candidates and hiring managers get a seamless experience. No percentage-based fees. No handoffs.
Just a recruitment team who knows your business, your bar, and what good actually looks like for your team.
Work with us.
Running a business is hard enough without figuring out HR, too. We plug into your team, take people stuff off your plate, and help you build smarter systems — so you can get back to what you do best.
Who do you work with? We partner with growing businesses, startups, and nonprofits — especially those without a full People or Talent team in place. Whether you're hiring your first employees or scaling fast, we’ll help you get the right systems, processes, and support in place.
What do you charge and how does your model work? We offer flexible monthly retainers based on your needs — typically fractional support (e.g. up to 20 hours per week). This gives you access to senior-level HR and Talent expertise without the cost of a full-time hire. We also take on project-based work when it makes sense (think: audits, playbooks, system setups).
Do you work remotely or in-office? We primarily work remotely and support clients across North America. That said, if you're based in Toronto, we’re happy to accommodate in-office visits. We're timezone-aligned, async-friendly, and flexible to how your team works best.
What consultants do you partner with? We collaborate with a trusted network of experts — including benefits brokers, SR&ED consultants, leadership coaches, lawyers, workshop facilitators and more. If we can’t support it directly, we’ll connect you with someone great who can.
Frank Gu, Director of Engineering @ Short Story
"I worked with Aamna previously to expand my Engineering team from 10 -> 30 people. She played a pivotal role in creating the hiring framework for Voiceflow and established a healthy work environment to retain the talent"
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Mark Rubinstein, CEO @ Hope Air
"Ever started to work with someone and then wondered - "How in the world did we ever function without you?' That is how I feel about "AA" Aamna Coskun and her work with Hope Air. Helping us power our social impact that thrives on collaboration, creativity & commitment"
Matt Kisling, Senior Recruiting Manager @ Offerfit AI
"Aamna was a pleasure to work with. We brought her on to lead a project tied to building visualization and reporting dashboards in Greenhouse that Recruiting could share with Hiring Manager and teams across our different function areas. We'd be happy to work with her again!"
Chris Lilko, Head of Business Ops @ Voiceflow
"Aamna's approach as an HR leader is thoughtful yet highly analytical. The initiatives she leads always map clear connections between granular employee insights and broader company objectives. She is a natural community builder and negotiator, but at her core, Aamna is a systems thinker"
In their words.
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